Frontend Lead.
AI Evangelist.
I build high-performance web applications and help teams understand AI. Based in Sydney, working with businesses across Australia.
Frontend Lead at Harvey Norman (10 years) • React, Next.js, Node.js, GraphQL
What I work with daily
Full stack JavaScript with a focus on React, Next.js, and modern frontend architecture.
Frontend
Backend & APIs
Tooling & Testing
AI & LLM Tools
Helping teams understand and use AI effectively
I've been integrating AI tools into my development workflow since ChatGPT launched — and helping my team do the same. I run regular workshops covering practical use cases, prompt engineering, and how to avoid the common traps.
I'm particularly keen to help smaller Australian businesses figure out where AI can actually add value (and where it's just hype).
📘 Field Guide to AI
150+ free guides, 9 courses, and 48 resources to help you understand AI without the jargon. Book coming soon to Kindle.
Explore Free Resources →20+ years building for the web
I've spent over two decades in the tech industry, working with some of Australia's most recognisable brands. From agencies like M&C Saatchi and VML, to product companies like Gumtree and CarsGuide, to major rebrands like Commonwealth Bank.
For the last 10 years, I've been at Harvey Norman, where I lead frontend development for a headless ecommerce platform serving millions of customers.
I build with Next.js, Express, Apollo Server, and GraphQL, with Magento 2 handling the backend ecommerce logic.
How I can help
Whether you need development expertise, architecture advice, or help getting your team up to speed on AI.
Frontend Development
React, Next.js, and Node.js development. From new builds to performance optimisation. Specialising in headless ecommerce and modern web architecture.
AI Workshops
Hands-on workshops for your team. Learn practical AI skills, prompt engineering, and how to integrate AI tools into your workflow safely and effectively.
Technical Consulting
Architecture reviews, technology selection, and strategic advice. Helping businesses make smart decisions about their tech stack and AI adoption.
Let's chat about your project
Whether you need frontend expertise, AI workshops, or just want to have a chat about tech — I'm always happy to help.